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Macie Uniform Standard
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Many of you have followed the evolution of the MACIE
UNIFORM STANDARD through the reprints of articles written for
Prosource's "Profiles" Newsletter "Call for Uniformity", and "The
Ultimate Camera Standard". As of now, the feedback from those whose
cameras have been setup to this standard has been tremendous. What
made this possible was the "DSC Labs Optical Signal Generator"
camera alignment charting system shown on left. |
I was asked to do a testimonial for their web page, "DSCLABS.COM".
It reads as follows:
Our company services field cameras for nearly a thousand
network shooters across the US. DSC's Ambi/Combi set up chart has contributed
greatly to our business success over the past decade. It enables us to improve
the quality of our clients' video images, match cameras, and achieve film and
other special looks for them.
During three years of testing, we used Ambi/Combi to develop
the "Macie Uniform Standard", our unique procedure for camera set-ups. It
enables us to match and improve the look of nearly every camera we set-up, and
has a true 100% client satisfaction rate. The Ambi/Combi has allowed us to set
the standard for network news and magazine shows in the US.
Dateline is an important account for many of our clients, and
NBC's Susan Franks ranks optimizing the show's visual quality as a top priority.
Here's what Susan has to say about the Macie Uniform Standard:
"We want good looking pictures for Dateline and we want
the show to have a cohesive quality, and consistent 'look'. High production
value is our mandate. When a freelancer buys a new camera I always recommend
they call Roger and have him set it up, thereby ensuring me that a: the camera
is in good condition and it will run well, and b: when I send the shooter into
the field, matching pictures with another crew will not be an issue."
"Roger is a genius, and a real pro. I
trust him implicitly and my policy, if someone has had a camera problem, is that
they must send their rig to Roger and have him look at it before they work for
Dateline again. It's for all of our protection." "When there is breaking news, I
can have any two or three crews on a story, and if their cameras are set up by
Roger, I know the pictures will be "Dateline standard". I know that we will save
time and manpower in the field because we won't, necessarily, need an engineer
to tweak the pictures. On a breaking news story we can't always take the time to
play with the pictures, and it's precisely in this situation that we need to be
insured against any problems that need fixing in post because the air date is
almost immediate. Macie servicing saves us time in post and manpower in the
field."
What’s great is that this is just one of many organizations
that has benefited by the Macie Uniform Standard. Cable news channels,
television stations, sports networks such as ESPN, freelancers, rental
companies, and most other news and magazine shows all agree, the Macie Uniform
Standard has improved the quality and consistency of their video, and reduced
the need for extra cost in the field and in post.
For more information or to set up an appointment for camera
setups, contact me at the numbers below.
Take care,
Roger
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